MSc Marketing Communications and Advertising
Why choose this course?Our Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM). You will gain a deep knowledge of each marketing communications channel, with a focus on advertising. The course’s signature modules – Marketing Communications and Advertising Strategy and Digital Marketing Communications and Analytics – incorporate theoretical and practical elements of marketing communications strategy, digital advertising and campaign planning. Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.What you will studyReal ‘pitching’ experience in front of top marketing communication professionals. Career and employability focus through integrated tasks and workshops. Broad and deep knowledge across all areas of communications, with a focus on advertising. Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students. You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise a strategic communications plan via a live company brief. Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today’s competitive landscape.Teaching and assessmentAssessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).After you graduateGraduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.
