MSc Marketing and Data Analytics with Placement Year

Introduction: The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you’ll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.Designed for aspiring marketing data specialistsOur MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You’ll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data. What you’ll gain from this degree?develop skills and knowledge relevant to data specialists and data analysts, including data mining and the use of data to demonstrate the value of data for decision making in marketing.a comprehensive understanding of the role of consumer insight in marketing practices and building of strategic consumer relationships.the ability to critically analyse, interpret, organise and present consumer or market activities data.experience of applying your analytical knowledge and working with businesses and senior professionals through industry-facing projects.Nottingham Business School have both EQUIS and AACSB accreditation. NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021. 93% of students studying a postgraduate marketing course would recommend studying at Nottingham Trent University to others (Postgraduate Taught Experience Survey, 2021). You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS. At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you’ll need, for the career you want.