MSc Marketing

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and satisfy the needs of their customers. In today’s ever changing and highly competitive world, this is as true as it ever was. A wide variety of knowledge and skills are required to be a successful marketer, covering a full spectrum from analytical to creative.This MSc aims to equip you with the necessary knowledge, skills and techniques to be able to discover the needs of customers embed this understanding within an organisation and what it does and subsequently communicate this appropriately to your marketplace. The course also stresses the importance of ethical, responsible behaviour and the context of overall societal issues. The MSc Marketing seeks to develop well-rounded, thoughtful, active, reflective and practical professional marketers with excellent skills.AssessmentThe rich and varied assessment strategy adopted by this programme ensures development of employability and academic skills, providing an opportunity to demonstrate both professional and academic attainment. Assessment design is largely driven by a number of desired learning outcomes which include: ability to solve current real world problems in marketing by applying a range of different theories, creative and innovative approaches and techniques; understanding of marketing’s role within general management; appreciation of the cultural and social implications of marketing; an open and questioning approach to ideas; development of relevant information and communication skills.CareersMSc Marketing graduates can be found in a wide variety of roles, either working for bespoke Marketing agencies or within a wide range of organisations in the private, public and non-for-profit sectors. Increasingly opportunities are within digital, where companies are looking for young digitally aware recent Marketing MSc graduates.