MSc Marketing

Gain knowledge of core marketing theory and key marketing skills. This conversion course will provide you with a refined skillset and prepare you for more senior roles in industry.
Develop key marketing skills and learn to generate innovative solutions to complex challenges. 
As part of this course, you’ll:

Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
Explore the psychological and sociological aspects of consumer behaviour
Learn how to manage brands and how to plan and implement effective PR campaigns
Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project