MSc Business Analytics and Big Data

OverviewCompetitive advantage and innovation in the digital world involves the accurate analysis and insights offered by big data – huge data sets that are constantly being generated – in order to improve effectiveness and efficiencies across several business areas, such as operations management and marketing. In order to exploit the insights provided by big data, business analytics and the effective use and understanding of data is crucial. This is a rapidly developing field, which is exhibiting massive demand from industry for qualified individuals in this area to take up roles in management globally.Programme OverviewThe programme covers more than just the mining and analysis of data — it explores the wider application of big data to all business functions and the creation of new business models.You will develop your knowledge of the organisation, administration and governance of this data, as well as honing your analytical, organisational and leadership skills. The programme is designed for students who wish to pursue a career in this dynamic field or continue their studies to PhD level.Developed in collaboration with industry contributors and partners including PepsiCo and AstraZeneca, the programme is also underpinned by multidisciplinary research. The programme was developed by academics in the Management School, with some modules supported by colleagues in Electrical Engineering and Electronics.Through this programme you will:Prepare yourself as one of tomorrow’s managers and business executives with unique exposure to current business opportunities, challenges and developments in the area of big data business managementLearn with cutting-edge examples. In addition to presentations, lectures and tutorials, the academic content of the programme is underpinned by case studies and projects which are supported by leading industry practitioners and researchers including Software, AG, SAP, IBM and TerracottaDevelop and demonstrate your own knowledge with a project dissertationUndertake work-based placements with leading companies.Career prospectsThe aim of this programme is to jointly prepare tomorrow’s business leaders with unique exposure to the rapidly evolving field of Big Data and the opportunities, challenges and developments associated with running or expanding digital business enterprises.