MRes Marketing Management (Advanced)

Last updated: August 30, 2023 | By  
MRes Marketing Management (Advanced)

Overview Top reasons to study with us 10 10th for Thought Leadership-Master’s in Marketing QS Business School Rankings (2023) 35 35th for Master’s in Marketing (world) QS Business School Rankings (2023) Ranked 85th worldwide for Business and Economics in the Times Higher Education World University Rankings by subject 2022. Marketing is the dynamic core of business and can be a force for strategic change. But what does it take to create a marketing visionary? How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across global business landscapes?This programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.As part of the UK’s longest-established marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.The MRes option follows the same programme as the MSc Advanced Marketing Management course to the dissertation. It then focuses on a research-led proposal to lead into PhD level study. Your department Marketing Lancaster University Management School Make an enquiry form Telephone +44 (0)1524 592938