Masters in International Business and Digital Transformation
This programme is a masters-level, dual degree programme in partnership with POLIMI Graduate School of Management. Students who successfully complete this programme will be awarded the Masters of Science (MSc) from the University of Reading and the Master di l livello from the POLIMI Graduate School of Management.This Masters programme will equip you with knowledge and skills to investigate, identify, and implement the strategic choices multinational firms need to make to compete in an increasingly digitalised global economy. This programme is an interdisciplinary programme that offers a unique opportunity to learn two different but interrelated fields in business, international business and global operation management in the context of digital transformation. In this programme, you will take a holistic view of the international business environment in the digital era, regarding the challenges and opportunities of internationalisation and how digital technologies can help firms to face these challenges.