BSc (Hons) Marketing

You will gain a scientific understanding of the marketing process and an up-to-date perspective on marketing that includes the importance of the digital environment and big data. You will develop the skills to understand consumers, what they want, and how to promote products, services, and experiences to them. You will also develop skills in planning, implementing, managing, and evaluating marketing programmes. This course will help you develop the necessary knowledge and skills essential for a successful career in the real world of marketing.This degree is an exciting choice for those who are considering a career in marketing. The sector has changed over the last few years, with increasing use of big data and analysis. Businesses in need to understand their consumers before promoting their products, so modern marketing is led by a scientific approach. Alongside this, you will develop the management skills needed to implement marketing programmes.You will be part of a thriving community of students in the Business School, with opportunities for work experience and extra-curricular activities that support personal development. The School has a number of active societies and gives all students the chance to take part in national business competitions.‘Placement Year’ and ‘International Experience Year’ options are available for this course. You will have the opportunity to fully consider these options when you have started your course at Bangor and can make an application for a transfer onto such a pathway at the appropriate time. You can find more information about these options on our website and if you have any questions, please get in touch.If you don’t have the required qualifications for this degree-level course or are looking to re-enter education after time away from study, then a Foundation Year Programme might be the right choice for you. Please see Marketing (with Foundation Year) N50F.