BA (Hons) International Hospitality Management and Marketing

OverviewEdinburgh offers an ideal place to study international hospitality management and marketing.With its rich history, abundance of attractions and world-famous festivals, the city is a centre for travellers and tourists from all over the world. Hospitality and tourism businesses flourish here, so you’ll have plenty of opportunities to gain work experience.You’ll develop your skills in the design, delivery and management of food, beverage and accommodation to top industry standards within a global business environment. You’ll also develop basic marketing principles and gain specialist skills in brand management, international business and marketing ethics.This course contributes towards professional accreditation with the Institute of Hospitality and will equip you with the knowledge you need to successfully pursue a career in hospitality and marketing management.With options of a 24-week work placement, this course offers excellent preparation for your career in hospitality management.Please note this programme is only available for advanced entry to Year 3.Course detailsThis course allows you to pursue a career in both the hospitality and marketing industries. It reflects the international character of hospitality management, and has been designed to meet the needs of the industry which requires managers with good marketing skills.Similar to our BA (Hons) International Hospitality Management, you’ll study the principles of hospitality management, specialising in marketing. You’ll apply this knowledge to practical situations on an industry-based work placement or live project, preparing you for a career in the hospitality and tourism industries.Alternatively you can choose to study abroad through our international exchange links in Europe and the USA.You’ll learn practical skills in hotels and restaurants, as well as developing transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management.CareersYour qualification acts as a stepping stone to graduate management training schemes with major multinational hotel groups, or can be a route into junior management positions in a range of sectors.This course offers excellent preparation for employment in:Food and beverage managementAccommodation servicesHuman resources managementFinancial managementSales and marketingTourism managementRetail management.