BA (Hons) International Fashion Management and Marketing

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion label.
London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.

Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.

Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.

Develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.