BA (Hons) International Business Management and Marketing with International, Placement or Entrepreneurship year

International business management and marketing paired together in this single honours degree allows you to develop your business management knowledge, focussing on managing in an international context and the challenges that creates, whilst gaining an understanding of marketing methods and strategies. The course provides you with an authentic blend of international business management and marketing knowledge and techniques, so you have a robust range of skills to achieve your career aspirations.From the beginning of this course you will start to develop your management expertise with a focus on encouraging you to think critically about managing, organisations and what work means to the employees of those organisations. Investigating macro-environment matters will help you understand the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firm’s international operations and enhance your comprehension of international business strategy. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social and not-for-profit marketing, and you will start to analyse the different psychological and social influences on consumer behaviour.