BA (Hons) Fashion Branding and Communication Foundation Year

The foundation course is an exciting step towards your chosen degree. It provides an opportunity to develop skills to equip you on your professional journey into the creative industries. The programme encompasses elements of fashion design, fashion business and textile design degree routes. It provides a platform for you to share with and learn from others, while developing visual communication skills and processes. It will help you in building confidence and independence ready for the next stage of your degree.We aim to excite, engage and challenge you, pushing you to develop into a capable student with a great fashion and textiles aesthetic as well as an enthusiasm to learn. This four-year programme has been specifically designed to allow you to undertake additional level three study, to ensure you are successful on your chosen degree programme. After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within the School of Fashion and Textiles.This course is for those with an avid interest in the exciting and dynamic world of fashion media and communication. You’ll study key industry elements such as trend forecasting, styling, and art direction, branding, marketing photography, digital media, and journalistic writing. You’ll graduate with a high level of visual and written literacy, as a creative communicator within the fashion industry. You’ll be supported by professional expert tutors, visiting specialist lecturers, field trips to key cities such as Berlin and Copenhagen, fashion internships and inspirational, life industry project briefs and competitions.Designers, brands and industry influencers all need strong visual communicators with a creative edge and commercial awareness. Fashion Branding and Communication will help you to develop an in-depth understanding of the world of fashion communication, across a range of media platforms. This course will give you the skills you’ll need to creative, confident, well-informed fashion communicator ready for the industry. You’ll develop visual and written communication skills across a broad range of creative media (photography and styling, art direction and graphics, print and digital design, journalistic writing and fashion film) associated with fashion industry.