BA (Hons) Marketing/German

MarketingYou will gain a scientific understanding of the marketing process and an up-to-date perspective on marketing that includes the importance of the digital environment and big data. You will develop the skills to understand consumers, what they want, and how to promote products, services, and experiences to them. You will also develop skills in planning, implementing, managing, and evaluating marketing programmes. This course will help you develop the necessary knowledge and skills essential for a successful career in the real world of marketing.This degree is an exciting choice for those who are considering a career in marketing. The sector has changed over the last few years, with increasing use of big data and analysis. Businesses in need to understand their consumers before promoting their products, so modern marketing is led by a scientific approach. Alongside this, you will develop the management skills needed to implement marketing programmes.GermanThis course will equip you with advanced skills in the German language, as well as offering a broad range of specialised and detailed insights into the culture, society and history of the German-speaking lands. The course has language at the heart of it, with core modules developing the key oral, aural and written skills every year. These modules also foster cultural awareness, which you will need for your year abroad, and later on, for the world of work. This single honours course course will furnish you with extensive knowledge of the heritage and culture of modern Germany and Austria. You will also have the added bonus of studying Dutch in your second year which opens up further horizons within Europe.